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Trademark: what should I check before filing?
Most trade mark problems start before filing: a mark that is too descriptive, a conflict nobody searched for, or an application in the wrong name.
Yes, we have searchedAn invented or unusual word, or a distinctive logoA founder or director personally← back a step
Think carefully before filing in a founder's personal name.
Moderate complexity - several routes or missing facts
- Whoever is named as applicant becomes the owner of the registration.
- If the company will use the mark, either file in the company's name, or put a written licence or assignment in place from the start.
- Investors and buyers usually check that the brand is owned by the company.
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Not sure whether this applies to your invention?
The honest answer usually needs someone to look at your actual disclosure, your timeline and the prior art. That is a conversation, not an article.