IP Intelligence › Ask a Question › What am I actually trying to protect?
Guided answer
What am I actually trying to protect?
Different rights protect different things. This narrows down which conversation you should be having.
That is a trade mark question.
Trade marks protect the badge of origin - the name, the logo, the get-up - and can last indefinitely if renewed and used.
- Search before adopting a name, not after the packaging is printed.
- Register in the classes that match what you actually sell.
- A trade mark does not protect the product; it protects who the market thinks made it.
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This is educational guidance, not personalised legal advice. It cannot see your documents, your dates or the prior art, and those are usually what decide the answer. Use it to understand the question, then take advice on your own facts.
Not sure whether this applies to your invention?
The honest answer usually needs someone to look at your actual disclosure, your timeline and the prior art. That is a conversation, not an article.